RAEN Optics’ second installment of the “sophomore” collection includes The Lomis and The Schade. All product now in stock at www.raenoptics.com

Encinitas, CA – May 28, 2010 || The second installment of RAEN Optics 2010 collection is now available online at www.raenoptics.com and in retail stores nationwide, UK, Japan and Australia. The Lomis and the Schade are the latest additions to the RAEN collection. Released just in time for summer, these lighweight handmade frames are just right for long days in the sun. In March the Flowers by Alex Knost, the Lenox and the Deakin were released with great success and a quick sell through. The re-order for these frames as well as the rest of the RAEN collection are now in stock.


RAEN Optics are consistent in our mission to provide progressive versatility within each frame design to function within each consumers active lifestyle. Our quality handmade acetate frames are designed to look equally good as a sunglass or a prescription optical. Depending on personal choice and needs these frames could take you from a weekend at the beach, to the work desk, to a night on the town.


The Lomis - From the farmer’s market, to your local pub for that late afternoon brew, these are what you need for that leisurely summer bicycle cruise. The retro inspired frames balance thin, lightweight arms with strong lines, and oversized square lenses with cut out bridge detailing. The Lomis offers you effortless low-key style. (Retail: $105 – $120), Colors: Brown Whitewash (above), Black, Rootbeer, Black + White Pinstripe)


The Schade - It is no secret you’re hot so let the Schade keep you cool. Oversized, teardrop shaped frames stylishly provide complete eye coverage. Whether you are spending a summer day at the track or just taking it easy poolside, the odds are high that you’ll look sexy in the Schade. (Retail: $85-$110, Colors: Rootbeer (above), Black + Red Pinstripe, Cider Tortoise, Blackout)


Pricing and Availability:

Balancing classically modern aesthetics with superior workmanship and modern design is what RAEN prides itself on. Our frames are tediously built to last with handmade acetate, CR-39 or Polarized lens technology, and German spring or five barrel hinges.


Retailers please contact Sales Manager, Jeremy Heit (jeremy@raenoptics.com) with additional questions regarding pricing and availability.


For all media requests or other inquiries please contact PR/Media Manager, Micah Dunham (micah@raenoptics.com) or visit www.raenoptics.com.


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