When it comes to retail, the task of store owner is no easy gig. Customers are savvy with instant access to a world wide web of information from today’s fashion needs to tomorrow’s wants.  One such shop that successfully balance’s the ever-evolving consumer style is Richmond, VA based Need Supply Co. What started as a small, vintage denim shop 15 years ago, has now grown to a local hot-spot on the East Coast and a bookmarked e-commerce site across the globe.
We caught up with Need Supply Co. owner Chris Bossola to hear more on the story behind the shop.